1931/10 — Cover design by Hayden Hayden.
Complete contents from the contents page is as follows:
ARTICLES:
FICTION:
SHORT FEATURES:
Interesting People:
Notable advertising in this issue is as follows: Firestone, “Let Davy Jones Chase Sinker Soaps” color ad from Ivory, Camay, bright red Campbell’s Tomato Soup ad, Pauline Frederick for Lux Soaps photographed by Ray Huff, “Smoke a Fresh Cigarette” from Camel, Dutch Boy, Granger Tobacco with color illustration by Rico Tomaso, Ford Motor Company, Fred and Adele Astaire for Chesterfield Cigarettes on the inside back cover, Orange Life Savers on the back cover. (Note ads that are smaller than a full page are marked with an asterisk (*))