McCalls

1938/10 – Cover Photograph by Ruzzie Green

Contents are as follows:

NEWS AND FICTION:

What’s Going On This Month – Reviewing the Month’s Activities

Enough to Give by Katharine Haviland-Taylor and illustrated by Ritchie Cooper

Carry Me Back by Virginia Bird Martin and illustrated by John LaGatta

Love Without Laughter — Part 2 — by Helen Hull and illustrated by John Crosman

Here I Am A Stranger by Gordon Malherbe Hillman

After the Crash by Roger Burlingame

Your Growing Child by Gretta Palmer

Can’t We Be Friends? by Nelia Gardner White and illustrated by Arthur William Brown

Give Them Their Dreams by Norma Patterson and illustrated by Ritchie Cooper

HOMEMAKING:

Make Your Place in the Sun – Advises William Lescaze

I Call This Cottage-Modern by Mary Davis Gilles

“How Much Milk…?” by E.V. McCollum, Ph.D., Sc.D.

Short Cuts to Compliments by Elizabeth Woody

How to Buy Canned Foods by Elizabeth Woody

Now Let’s Plan Meals by Elizabeth Woody

Here Are Some Pans We Like by Caroline Cecil

How to Buy Upholstered Chairs by Mary Davis Gillies

How to Buy Pots and Pans by Caroline Cecil

Fun for Halloween by Toni Taylor

Contest – $200 Plus Trip to New York

“But Jane, That’s Stealing!” by George D. Stoddard, Ph.D.

The Modern Homemaker by Toni Taylor

STYLE AND BEAUTY:

Street or Dressy by Hildegarde Fillmore

What Is Your Tone? by Hildegarde Fillmore

Window Styles by Elisabeth Blondel

What Will We Wear This Winter? by Marian Corey

Impressions of Williamsburg by Elisabeth Blondel

The Dolman Sleeve Comes Back – Daytime Dresses

Evening Picture in Silk, Velvet, Lame and Fur – Evening Gowns

Warming Up for Winter – Coats

Four Important New Suits – Soft and Tailored Suits

Lined-up Waistlines – Daytime Frocks

Parade of Silk Dresses – Afternoon Dresses

Bi-color Is the New Word – Street Dresses

Matelasses, Mossy Crepe, Tinsel Brocade – Draped Dresses

Children Wear Bi-color Frocks, Too – School and Best Dresses

1938/08 – Cover Photograph by Ruzzie Green

Contents are as follows:

NEWS AND FICTION:

What’s Going On This Month – Reviewing the Month’s Activities

You’ve Got Something There by Barbara Aldrich and illustrated by Walter Klett

Son Wanted by Mildred Gilman and illustrated by Frank Bensing

Give Them Their Dreams — Part 2 by Norma Patterson and illustrated by Ritchie Cooper

Invitation from a Rail Fence by Frances Frost

Till I Forget to Love by Ursula Parrott

This Cockeyed World by Helen Irwin Dowdey

Name the Baby by J.D. Ratcliff

Otherwise Kitty Swift — Conclusion — by Booth Tarkington

Pine Breath by Margaret Widdemer

HOMEMAKING:

Vacation — Fun or Nightmare? by George D. Stoddard, Ph.D.

It’s Lovely to Be Lazy With a Clear Conscience by Elizabeth Woody

There’s a Leak In Your Market Basket by E.V. McCollum, Ph.D., Sc.D.

Now Let’s Plan Meals by Elizabeth Woody

Don’t You Be a ‘Fraidy Cat by Mary Davis Gillies

“I Did It Myself” – Ideas Other Women Have Tried

Country Kitchen – High Style by Kathleen Robertson

The Modern Homemaker by Toni Taylor

STYLE AND BEAUTY:

8 Golden Rules for Daintiness by Hildegarde Fillmore

Going Place by Gladys Weston Ryan

Personality Chart – Your Eyebrows

Porch Work by Elisabeth Blondel

Striking Matches by Marian Corey

They Hang by a Thread – Evening Gowns

Early Fall Street Dresses – With Contrast in the Hat

The Colors and the Fabrics – For the Next Season

Back to Long Sleeves – Tailored Frocks

But Skirts Stay Short – Full-Skirted Frocks

Shirtfrocks Go Dressy – Softly Tailored Dresses

Buttoned, Piper and Ruffled – Children’s Clothes

1937/12 – Cover Design by Neysa McMein

Contents are as follows:

NEWS AND FICTION:

As You Like It – A Page of Letters

There’ll Be No Answer by Don Ayres and illustrated by John Crosman

But Not Forgotten by Margery Woods and illustrated by Roy Spreter

Time for Love — Part 3 — by Elizabeth Alexander and illustrated by C.E. Chambers

Wife Without Honor by Nelia Gardner White and illustrated by John Falter

Aged Four by Mildred Focht

The Gentlest Lady — A Poem reprinted from a 1927 issue by Dorothy Parker

Empty Stockings by Leland Stowe

Kisses Don’t Lie by Margaret Lee Runbeck and illustrated by Walter Klett

What’s Going On This Month – Reviewing the Month’s Activities with large photo spreading over parts of two pages featuring Katharine Hepburn and Ginger Rogers in “Stage Door”

Love Is Not Fair – Part 4 – by Margaret Culkin Banning and illustrated by Ritchie Cooper

HOMEMAKING:

Merry Christmas One and All by Camille Davied

“Christmas Comes But Once A Year…” by Elizabeth Woody

Christmas Parties by Toni Taylor

“Now Let’s Plan Meals” by Elizabeth Woody

Decorate Plain Cookies for Christmas by Gertrude Lynn

Christmas Gifts – Homemaking Staff

The Three Great Joys by Toni Taylor

The Modern Homemaker by Toni Taylor

STYLE AND BEAUTY:

Slick Up for Santa Claus by Hildegarde Fillmore

Let’s Give Gifts for Glamour by Hildegarde Fillmore

Surprises by Marian Corey

Velvet Elegance – Afternoon Dresses

Sculptured Silhouette – Junior Miss Dresses

An Urge to Splurge – Evening and Dinner Dresses

Smart As a Whip – Afternoon Dresses

Slim as a Pin – Afternoon Dresses

The Straight and Narrow – Tailored Frocks

Nice Enough for Gifts – Children’s Clothes

Parties by Elisabeth Blondel

Gifts by Elisabeth Blondel

1937/08 – Cover Design by Neysa McMein

Contents are as follows:

NEWS AND FICTION:

As You Like It – A Page of Letters

Three Women and a Doctor by Nelia Gardner White and illustrated by C.E. Chambers

I Love You, Linda by Margaret Lee Runbeck and illustrated by John Falter

The Second Mrs. Draper — Part 2 — by Noel Pierce and illustrated by Roy Spreter

What’s Going On This Month

You Belong to Me by Vivien R. Bretherton and illustrated by Peter Helck

Little Town — Conclusion — by Beatrice Burton Morgan and illustrated by Ritchie Cooper

HOMEMAKING:

Victorian – A Fashion for Today by Mary Davis Gillies

4 Courses From 4 Corners of the Compass by Elizabeth Woody

A Modern Kitchen for Everyone by Faye I. Hamilton and Kathleen Robertson

Trouble Shooting by McCall’s Food Staff

Five Rooms — Or Seven by J. Harold Hawkins

Now Let’s Plan Meals by Elizabeth Woody

Play Safe With Baby in Summer by Dr. Charles Gilmore Kerley

The Modern Homemaker by Toni Taylor

STYLE AND BEAUTY:

How Do They Do It? by Hildegarde Fillmore

Sheer Romance by Hildegarde Fillmore

Summer Should Have a Happy Ending by Marian Carey

Early-And-Late Gown — Evening Dress

Frocks of a New Season – Afternoon Dresses

When School Starts – Junior Miss Frocks

Hint of Fall – Tailored Frocks

Satin, Wool, Bengaline – Tailored Frocks

Short and Chic – Fall Street Frocks

Something Cool for August – Children’s Clothes

The Kitchen in Gay Spirits by Elisabeth Blondel