1928/10 — Complete contents taken from the contents page and from paging through this issue:
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Notable advertising in this issue is as follows: the Straight-Eight from Maron Motor Car Company, Ivory Flakes, “He’s a Great Boss!” ad from Metropolitan Life Insurance Co. with illustration by James Montgomery Flagg, De Soto, 2-pages for Sherwin-Williams, the Victory Six from Dodge, Harley-Davidson 1/4 Ton Capacity Package Truck*, Chesterfield Cigarettes ad with color illustration by Tepper, Barbasol, General Electric Refrigerator illustrated by CJ Munro, Listerine (as an after-shave), Coca-Cola, Prudential, Lucky Strike Cigarettes with a large illustration of Amelia Earhart (black & white), Soap and Water illustrated by Winsor McCay, Gillette, and a Face Brick ad illustrated by Leupold on the back cover. (Note ads that are smaller than a full page are marked with an asterisk (*))

1928/11 — Cover illustrated by Edmund Davenport

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1930/09 — Cover design by John E. Sheridan.

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Notable advertising in this issue is as follows: Metropolitan Life Insurance ad with illustration by James Montgomery Flagg, “Of Course the Boardwalk is Trimmed with soda fountains for the pause that refreshes” Coca-Cola ad with illustration of Atlantic City boardwalk, and a General Tire and Rubber Company ad on the back cover.

1930/10 — Cover design by John LaGatta.

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Notable advertising in this issue is as follows: Milky Way candy with color illustration by Andrew Loomis, Old Gold Cigarettes ad featuring a color illustration of a young Marilyn Miller dancing for her Grandmother’s furnaceman “Mar’lyn chile, shake yo’ feet!”, Corona Typewriters with photos of Albert Payson Terhune with Collie, Damon Runyon and others, and an Orange Life Savers ad on the back cover.

1930/11 — Cover design by John E. Sheridan.

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God and Two Men:

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Notable advertising in this issue is as follows: 2-page ad for Chesterfield Cigarettes features large color fencing illustration, Old Gold Cigarettes ad includes color illustration of Lawrence Tibbett, and a Victor Radio ad on the back cover.

1930/12 — Cover design by John LaGatta

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1931/03 — Cover design by John E. Sheridan.

Complete contents from the contents page is as follows:
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Notable advertising in this issue is as follows: Whitman’s Sampler ad illustrated by Peter Hurd, Ivory Soap, Campbell’s Soup, Metropolitan Life Insurance Company with illustration by James Montgomery Flagg, William Powell for Lux Toilet Soap, Chesterfield Cigarettes, Florenz Ziegfeld for Pennsylvania Grade Crude Oil*, and a Camay ad on the back cover. (Note ads that are smaller than a full page are marked with an asterisk (*))

1931/04 — Cover design by John LaGatta.

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Notable advertising in this issue is as follows: “Swing Along” ad for Camel Cigarettes, Metropolitan Life Insurance Company ad is illustrated by James Montgomery Flagg, Hugh Trevor for Lux Toilet Soap*, Hoover Vaccuum Clener ad illustrated by Arthur William Brown, beautiful color ad for the new Ford Victoria, Chesterfield Cigarettes ad illustrated in color by J. Knowles Hare, Babe Ruth in a 2/3 page ad for Equitable Life Assurance Society of the United States*, and a Wheaties ad on the back cover. (Note ads that are smaller than a full page are marked with an asterisk (*))

1931/10 — Cover design by Hayden Hayden.

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Notable advertising in this issue is as follows: Firestone, “Let Davy Jones Chase Sinker Soaps” color ad from Ivory, Camay, bright red Campbell’s Tomato Soup ad, Pauline Frederick for Lux Soaps photographed by Ray Huff, “Smoke a Fresh Cigarette” from Camel, Dutch Boy, Granger Tobacco with color illustration by Rico Tomaso, Ford Motor Company, Fred and Adele Astaire for Chesterfield Cigarettes on the inside back cover, Orange Life Savers on the back cover. (Note ads that are smaller than a full page are marked with an asterisk (*))

1931/12 — Cover design by C.E. Chambers.

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Notable advertising in this issue is as follows: Camel Cigarettes, Camay, Metropolitan Life Insurance Company ad illustrated by James Montgomery Flagg, Life Savers Cough Drops, Hoover, and a Lucky Strike Cigarettes ad featuring Jean Harlow on the back cover. (Note ads that are smaller than a full page are marked with an asterisk (*))

1932/08 — Cover design by Hayden Hayden

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1932/12 — Cover design by John E. Sheridan.

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Notable advertising in this issue is as follows: Ivory Soap, Eastman’s Christmas Shopping Guide ad from Eastman Kodak, Remington Typewriters, and a Lucky Strike Cigarettes ad on the back cover featuring “Custer’s Last Stand” as portrayed by N.C. Wyeth. (Note ads that are smaller than a full page are marked with an asterisk (*))

1933/03 — Cover design by Diana Thorne

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1933/05 — Cover design by W.T. Benda

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