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1937-08 McCalls Magazine Contents

1937/08 – Cover Design by Neysa McMein

Contents are as follows:

NEWS AND FICTION:

  • As You Like It – A Page of Letters
  • Three Women and a Doctor by Nelia Gardner White and illustrated by C.E. Chambers
  • I Love You, Linda by Margaret Lee Runbeck and illustrated by John Falter
  • The Second Mrs. Draper — Part 2 — by Noel Pierce and illustrated by Roy Spreter
  • What’s Going On This Month
  • You Belong to Me by Vivien R. Bretherton and illustrated by Peter Helck
  • Little Town — Conclusion — by Beatrice Burton Morgan and illustrated by Ritchie Cooper
  • HOMEMAKING:

  • Victorian – A Fashion for Today by Mary Davis Gillies
  • 4 Courses From 4 Corners of the Compass by Elizabeth Woody
  • A Modern Kitchen for Everyone by Faye I. Hamilton and Kathleen Robertson
  • Trouble Shooting by McCall’s Food Staff
  • Five Rooms — Or Seven by J. Harold Hawkins
  • Now Let’s Plan Meals by Elizabeth Woody
  • Play Safe With Baby in Summer by Dr. Charles Gilmore Kerley
  • The Modern Homemaker by Toni Taylor
  • STYLE AND BEAUTY:

  • How Do They Do It? by Hildegarde Fillmore
  • Sheer Romance by Hildegarde Fillmore
  • Summer Should Have a Happy Ending by Marian Carey
  • Early-And-Late Gown — Evening Dress
  • Frocks of a New Season – Afternoon Dresses
  • When School Starts – Junior Miss Frocks
  • Hint of Fall – Tailored Frocks
  • Satin, Wool, Bengaline – Tailored Frocks
  • Short and Chic – Fall Street Frocks
  • Something Cool for August – Children’s Clothes
  • The Kitchen in Gay Spirits by Elisabeth Blondel
  • Filed Under: McCalls Tagged With: McCalls

    1937-12 McCalls Magazine Contents

    1937/12 – Cover Design by Neysa McMein

    Contents are as follows:

    NEWS AND FICTION:

  • As You Like It – A Page of Letters
  • There’ll Be No Answer by Don Ayres and illustrated by John Crosman
  • But Not Forgotten by Margery Woods and illustrated by Roy Spreter
  • Time for Love — Part 3 — by Elizabeth Alexander and illustrated by C.E. Chambers
  • Wife Without Honor by Nelia Gardner White and illustrated by John Falter
  • Aged Four by Mildred Focht
  • The Gentlest Lady — A Poem reprinted from a 1927 issue by Dorothy Parker
  • Empty Stockings by Leland Stowe
  • Kisses Don’t Lie by Margaret Lee Runbeck and illustrated by Walter Klett
  • What’s Going On This Month – Reviewing the Month’s Activities with large photo spreading over parts of two pages featuring Katharine Hepburn and Ginger Rogers in “Stage Door”
  • Love Is Not Fair – Part 4 – by Margaret Culkin Banning and illustrated by Ritchie Cooper
  • HOMEMAKING:

  • Merry Christmas One and All by Camille Davied
  • “Christmas Comes But Once A Year…” by Elizabeth Woody
  • Christmas Parties by Toni Taylor
  • “Now Let’s Plan Meals” by Elizabeth Woody
  • Decorate Plain Cookies for Christmas by Gertrude Lynn
  • Christmas Gifts – Homemaking Staff
  • The Three Great Joys by Toni Taylor
  • The Modern Homemaker by Toni Taylor
  • STYLE AND BEAUTY:

  • Slick Up for Santa Claus by Hildegarde Fillmore
  • Let’s Give Gifts for Glamour by Hildegarde Fillmore
  • Surprises by Marian Corey
  • Velvet Elegance – Afternoon Dresses
  • Sculptured Silhouette – Junior Miss Dresses
  • An Urge to Splurge – Evening and Dinner Dresses
  • Smart As a Whip – Afternoon Dresses
  • Slim as a Pin – Afternoon Dresses
  • The Straight and Narrow – Tailored Frocks
  • Nice Enough for Gifts – Children’s Clothes
  • Parties by Elisabeth Blondel
  • Gifts by Elisabeth Blondel
  • Filed Under: McCalls Tagged With: McCalls

    1938-08 McCalls Magazine Contents

    1938/08 – Cover Photograph by Ruzzie Green

    Contents are as follows:

    NEWS AND FICTION:

  • What’s Going On This Month – Reviewing the Month’s Activities
  • You’ve Got Something There by Barbara Aldrich and illustrated by Walter Klett
  • Son Wanted by Mildred Gilman and illustrated by Frank Bensing
  • Give Them Their Dreams — Part 2 by Norma Patterson and illustrated by Ritchie Cooper
  • Invitation from a Rail Fence by Frances Frost
  • Till I Forget to Love by Ursula Parrott
  • This Cockeyed World by Helen Irwin Dowdey
  • Name the Baby by J.D. Ratcliff
  • Otherwise Kitty Swift — Conclusion — by Booth Tarkington
  • Pine Breath by Margaret Widdemer
  • HOMEMAKING:

  • Vacation — Fun or Nightmare? by George D. Stoddard, Ph.D.
  • It’s Lovely to Be Lazy With a Clear Conscience by Elizabeth Woody
  • There’s a Leak In Your Market Basket by E.V. McCollum, Ph.D., Sc.D.
  • Now Let’s Plan Meals by Elizabeth Woody
  • Don’t You Be a ‘Fraidy Cat by Mary Davis Gillies
  • “I Did It Myself” – Ideas Other Women Have Tried
  • Country Kitchen – High Style by Kathleen Robertson
  • The Modern Homemaker by Toni Taylor
  • STYLE AND BEAUTY:

  • 8 Golden Rules for Daintiness by Hildegarde Fillmore
  • Going Place by Gladys Weston Ryan
  • Personality Chart – Your Eyebrows
  • Porch Work by Elisabeth Blondel
  • Striking Matches by Marian Corey
  • They Hang by a Thread – Evening Gowns
  • Early Fall Street Dresses – With Contrast in the Hat
  • The Colors and the Fabrics – For the Next Season
  • Back to Long Sleeves – Tailored Frocks
  • But Skirts Stay Short – Full-Skirted Frocks
  • Shirtfrocks Go Dressy – Softly Tailored Dresses
  • Buttoned, Piper and Ruffled – Children’s Clothes
  • Filed Under: McCalls Tagged With: McCalls

    1938-10 McCalls Magazine Contents

    1938/10 – Cover Photograph by Ruzzie Green

    Contents are as follows:

    NEWS AND FICTION:

  • What’s Going On This Month – Reviewing the Month’s Activities
  • Enough to Give by Katharine Haviland-Taylor and illustrated by Ritchie Cooper
  • Carry Me Back by Virginia Bird Martin and illustrated by John LaGatta
  • Love Without Laughter — Part 2 — by Helen Hull and illustrated by John Crosman
  • Here I Am A Stranger by Gordon Malherbe Hillman
  • After the Crash by Roger Burlingame
  • Your Growing Child by Gretta Palmer
  • Can’t We Be Friends? by Nelia Gardner White and illustrated by Arthur William Brown
  • Give Them Their Dreams by Norma Patterson and illustrated by Ritchie Cooper
  • HOMEMAKING:

  • Make Your Place in the Sun – Advises William Lescaze
  • I Call This Cottage-Modern by Mary Davis Gilles
  • “How Much Milk…?” by E.V. McCollum, Ph.D., Sc.D.
  • Short Cuts to Compliments by Elizabeth Woody
  • How to Buy Canned Foods by Elizabeth Woody
  • Now Let’s Plan Meals by Elizabeth Woody
  • Here Are Some Pans We Like by Caroline Cecil
  • How to Buy Upholstered Chairs by Mary Davis Gillies
  • How to Buy Pots and Pans by Caroline Cecil
  • Fun for Halloween by Toni Taylor
  • Contest – $200 Plus Trip to New York
  • “But Jane, That’s Stealing!” by George D. Stoddard, Ph.D.
  • The Modern Homemaker by Toni Taylor
  • STYLE AND BEAUTY:

  • Street or Dressy by Hildegarde Fillmore
  • What Is Your Tone? by Hildegarde Fillmore
  • Window Styles by Elisabeth Blondel
  • What Will We Wear This Winter? by Marian Corey
  • Impressions of Williamsburg by Elisabeth Blondel
  • The Dolman Sleeve Comes Back – Daytime Dresses
  • Evening Picture in Silk, Velvet, Lame and Fur – Evening Gowns
  • Warming Up for Winter – Coats
  • Four Important New Suits – Soft and Tailored Suits
  • Lined-up Waistlines – Daytime Frocks
  • Parade of Silk Dresses – Afternoon Dresses
  • Bi-color Is the New Word – Street Dresses
  • Matelasses, Mossy Crepe, Tinsel Brocade – Draped Dresses
  • Children Wear Bi-color Frocks, Too – School and Best Dresses
  • Filed Under: McCalls Tagged With: McCalls

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