1916/09/30 — ITEM DESCRIPTION: Cover design by J.C. Leyendecker.
Complete contents picked up from paging through the issue are as follows:
Notable advertising in this issue is as follows: Ivory Soap, Campbell’s Soup, Peet’s Crystal White Laundry Soap, Hudson Super-Six Touring Sedan, United States Tire Company, Reznor Gas Heaters, 2-page Overland ad from Willys-Overland Company in the center, 2-page ad for Fisk Tires, Hotel La Salle*, Stetson Hats, 2-page ad for the Cole 8 from Cole Motor Car Company, Maxwell Motor Company, Pebeco Tooth Paste, Goodyear Motorcycle Tires*, Perfection Smokeless Oil Heaters from The Cleveland Foundry Company, 2-pages for John H. Woodbury’s Facial Soap, the Mitchell Sedan and Mitchell Limosuine, Goodyear Tire Saver Kit*, National Motor Vehicle Co.*, Goodyearite, General Motors Truck Company, Dodge Brothers Motor Cars*, Barney Oldfield for Warner Lenz, Prince Albert, Champion Spark Plugs*, Listerine, and a 1847 Rogers Bros. ad on the back cover and shown below. (Note ads that are smaller than a full page are marked with an asterisk (*))