1940/06/10 — Cover featuring Emperor Hirohito is credited to Underwood & Underwood
Contents of this issue are as follows:
THE WEEK’S EVENTS:
CLOSE-UP:
PHOTOGRAPHIC ESSAY:
MODERN LIVING:
THEATER:
ART:
OTHER DEPARTMENTS:
Notable advertising includes: American Airlines ad inside the front cover with color illustration by Albert Dorne, The Mountain Boys by Paul Webb for Kellogg’s All Bran*, Birds-Eye with comic by Harry Beckhoff, Kellogg’s Rice Krispies ad in color with early Snap, Crackle & Pop, Ginger Rogers for 1847 Rogers Bros., Lucky Strike, Schenley’s Cream of Kentucky Bourbon illustrated by Norman Rockwell, Li’l Abner by Al Capp for Cream of Wheat, 2-page ad for Schlitz Beer in the middle of the issue is illustrated by Charles Addams, Symbols of Security from United Aircraft Corporation*, and a Real Silk Hosiery ad is on the back cover. NOTE: An * denotes ad is smaller than a full-page.