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Inside the Pages of Old Magazine Back Issues

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1938-07-05 Look Magazine Contents

1938/07/05 — ITEM DESCRIPTION:
Volume 2, Number 14 of LOOK Magazine, from the early days when it consisted entirely of photo-essays.

Paging through the issue some of the contents are as follows:

  • “The Thrilling Story of Spies” with photos of Mata Hari, Claude France, Edith Cavell, carrier pigeons; 2-pages titled “Tricks of the Spy’s Trade”; another 2-pages titled “The Tragic Fate of Spies” with before and after capture photos of Jane Anderson, Baroness Victoria von Kretschman, anonymous spy hanging, another lying dead in a field, several Serbian spies lined up blindfolded to be shot, and more.
  • Lou Gehrig “How Long Can Baseball’s Iron Man Keep Going?” is 2-pages of Gehrig photos including 4 of his swing and follow-through, one of him with Babe Ruth, one with his wife, one playing football at Columbia, one as a movie cowboy and another trying out for Tarzan.
  • “LOOK Looks Into….Why Movie Theater Owners Complain The Biggest Stars Are Poison at the Box Office” with photos of Marlene Dietrich, Greta Garbo, Joan Crawford, Mae West, Katharine Hepburn and Kay Francis. The next two pages are titled “LOOK Looks Into…These Are NOT Poison at the Box Office: They Draw the Biggest Crowds” with photos of Shirley Temple, Myrna Loy, Clark Gable, Jane Withers, Bing Crosby, Robert Taylor, Sonja Henie, Ginger Rogers, Gary Cooper and William Powell.
  • 2-pages of cops and robbers with “You Can’t Get a Gun Without a Permit…But Gangsters Can”
  • “Unlucky in Love — The Story of Fanny Brice” is 1-1/2 pages
  • “The Strangest Sights I’ve Seen” by Robert Ripley, is two page of Ripley and his oddities
  • Glenn Cunningham — “He Prefers Fun With the Baby to Fame as a Great Runner” – 2-pages
  • Bernarr Macfadden — “Building Bodies Built His Millions” – 2-pages
  • “Any Girl Can Have Glamour … Constance Bennett Says And Here She Proves It!” — 2-pages, but only one photo of Bennett the rest of Betty Clymer, an “average working girl” that Bennett bet Norman McLeod $25 she could make glamourous
  • Plus several other features.
  • 52 pages total including the covers.