1937-12 McCalls Magazine Contents

1937/12 – Cover Design by Neysa McMein

Contents are as follows:

NEWS AND FICTION:

As You Like It – A Page of Letters

There’ll Be No Answer by Don Ayres and illustrated by John Crosman

But Not Forgotten by Margery Woods and illustrated by Roy Spreter

Time for Love — Part 3 — by Elizabeth Alexander and illustrated by C.E. Chambers

Wife Without Honor by Nelia Gardner White and illustrated by John Falter

Aged Four by Mildred Focht

The Gentlest Lady — A Poem reprinted from a 1927 issue by Dorothy Parker

Empty Stockings by Leland Stowe

Kisses Don’t Lie by Margaret Lee Runbeck and illustrated by Walter Klett

What’s Going On This Month – Reviewing the Month’s Activities with large photo spreading over parts of two pages featuring Katharine Hepburn and Ginger Rogers in “Stage Door”

Love Is Not Fair – Part 4 – by Margaret Culkin Banning and illustrated by Ritchie Cooper

HOMEMAKING:

Merry Christmas One and All by Camille Davied

“Christmas Comes But Once A Year…” by Elizabeth Woody

Christmas Parties by Toni Taylor

“Now Let’s Plan Meals” by Elizabeth Woody

Decorate Plain Cookies for Christmas by Gertrude Lynn

Christmas Gifts – Homemaking Staff

The Three Great Joys by Toni Taylor

The Modern Homemaker by Toni Taylor

STYLE AND BEAUTY:

Slick Up for Santa Claus by Hildegarde Fillmore

Let’s Give Gifts for Glamour by Hildegarde Fillmore

Surprises by Marian Corey

Velvet Elegance – Afternoon Dresses

Sculptured Silhouette – Junior Miss Dresses

An Urge to Splurge – Evening and Dinner Dresses

Smart As a Whip – Afternoon Dresses

Slim as a Pin – Afternoon Dresses

The Straight and Narrow – Tailored Frocks

Nice Enough for Gifts – Children’s Clothes

Parties by Elisabeth Blondel

Gifts by Elisabeth Blondel