1935/04 -- Cover is a natural color photograph by C. C. Beall

Complete contents taken from the contents page and from paging through this issue:

FICTION:

  • "Opera Hat" -- Part 1 of a serial by Clarence Budington Kelland and illustrated by George Howe
  • "Admiration" by Edward Doherty and illustrated by Ronald McLeod
  • "She Dreamed of Wings" -- A short short story by MacKinlay Kantor with illustration by C. C. Beall
  • "Long Cold Night" by Allan Vaughan Elston
  • "Trophy" by Barbara Webb and illustrated by Matt Clark
  • "Starlight Pass" -- Part 5 of a serial by Tom Gill and illustrated by Saul Tepper
  • "Preview" by Channing Pollock and illustrated by Walter Klett
  • "Peach Crop" by Ruth Burr Sanborn with the bottom half illustrated in color across the opening two pages by Norman Rockwell
  • "Never Mind the Lady" -- Part 3 of a serial by David Garth and illustrated by Donald Teague
  • "Broken Jade" by Leonard Falkner and illustrated by John Gannam
  • "Today's the Day" by Harold Titus and illustrated by Elmore Brown

    • ARTICLES:

  • Tools of War by General Hugh S. Johnson
  • "I Want to See the President" by Marvin H. McIntyre
  • Mysterious Neighbors by Courtney Ryley Cooper and illustrated by Robert C. Gellert
  • What Labor Really Wants -- Questions by Henry F. Pringle -- Answers by William Green
  • Little Bum and Little Brother
  • Another Man's Poison by Maurice Chideckel, M.D.
  • Why They get the Crowd by Paul Gallico
  • There Is No Winter by Thomas Sugrue
  • It's All in Fun by Hubert Kelley is about Cole Porter
  • Where Accidents Don't Happen by Jerome Beatty is about "America's Safest City" Evanston, Illinois

    • SHORT FEATURES:

  • Editorial -- Pretense by Walter Hampden
  • How to Freshen Your Walls by Roger B. Whitman
  • It Takes All Kinds by Albert Benjamin
  • What's Your Pet Worry? -- Contest Announcement
  • What the Readers Say

    • INTERESTING PEOPLE:

  • Versatile - Mercedes Hill
  • Unorthodox -- Marriner S. Eccles
  • Ambitious -- Francesca Lamonte
  • Etcher - Levon West
  • Winner - Harold C. Urey
  • Weighty - Anderson M. Baten
  • Chief - Katherine F. Lenroot
  • Top - Cole Porter
  • Wheaties ad on back cover features small head shot of Lou Gehrig with quote from the "Iron Man of Baseball"