1937/08/07 -- Cover photograph by Ivan Dmitri

Complete contents picked up from the contents page of this issue are as follows:
SHORT STORIES:

  • "Did You See the Coronation?" by Paul Gallico and illustrated by Earl Blossom
  • "Gas Job" by Price Day and illustrated by William Meade Prince
  • "Too Big For His Size" by Norman Matson and illustrated by E.F. Ward
  • "A New System" by Margaret Weymouth Jackson and illustrated by Ritchie Cooper

    • ARTICLES:

  • Yardstick--and What Else? by Dr. Arthur E. Morgan
  • Privacy on Parade by Eddy Orcutt
  • Life of an American Workman by Walter P. Chrysler in Collaboration with Boyden Sparkes
  • New Class War by Frank G. Dickinson

    • SERIAL:

  • "Summer Moonshine" -- Part 3 of 8 -- by P.G. Wodehouse and illustrated by Wallace Morgan
  • "Anything Can Happen" -- Part 4 of 6 -- by Thornton Martin and illustrated by Warren Baumgartner

    • MISCELLANY:

  • Five Hours to Bermuda - Photographs by Ivan Dmitri
  • Editorials
  • Herbert Johnson's Cartoon
  • Post Scripts
  • Nothing But Words -- A Poem by Irving Dillon
  • Hot August -- A Poem by Muriel Doe Thurneysen
  • Keeping Posted
  • Wheaties ad on back cover features full-length color image of Hall of Fame New York Giants pitcher Carl Hubbell