1931/10 - Cover design by McClelland Barclay

Contents as taken from the contents page and paging through the issue are as follows:
Serials:

  • "Lovers Meeting" -- Part 2 -- by Margaret Ayer Barnes and illustrated by Clark Agnew
  • "Frolics and Follies" -- Part 1 -- by Lilyan Tashman - First installment of the glamorous autobiography of an American chorus girl who found success on Broadway and in Hollywood with photos of Tashman herself, Dolores, Nita Naldi, Justine Johnston, Peggy Joyce and Marion Davies
  • "Beware of the Shadow" -- Part 1 -- by Will Irwin and illustrated by R.L. Lambdin - The first of a series of startling articles which deal honestly and courageously with the menace of crime in America

    • Fiction:

  • "The Pearl Necklace" by H. De Vere Stacpoole and illustrated by T.D. Skidmore
  • "Mountain Miracle" by Emmett Gowen and illustrated by Douglas Duer
  • "Love Scene" by Edward Hope and illustrated by R.J. Cavaliere
  • "Laws of Jealousy" by Elinor Mordaunt and illustrated by Daniel Celesin Sweeney
  • "Julie Goes to Princeton" by Elizabeth England and illustrated by the Billmyers

    • Special Articles:

  • Work by Marjorie Shuler

  • What Is There To Read? by Harry Hansen
  • The World at Large by Mary Margaret McBride
  • Lines and Wrinkles by Doris Lee Ashley
  • Just Among Ourselves by Marion Lambert

    • Home-Making:

  • For Growing Children by Virginia Hamill
  • Luncheons for Your Club by Helen Treyz Smith
  • Time-Saving Meals by Mary E. Foley
  • Automobile Picnics by Helen Law
  • Clapboard and Shingle by Collier Stevenson, with Llewellyn Price, Architect
  • Pictorial Review Babies by Dr. Emelyn L. Coolidge

    • Fashions of the Month:

  • A Richer Mode in "Wool" Makes Its Formal Debut
  • "Woolen" Frocks Adopt a Slim "Trig" Silhouette
  • Elegance REturns with These Second Empire Fashions
  • New-The Broad-Shouldered Slim-of-Hip Silhouette for Fall
  • Rich Fabrics Add to the Romance of the New Mode
  • Brilliant Styles for Little Women or Larger-Hip Types
  • Collars Add New Width to These Easy-to-Make Frocks

    • Notable Full-Page Ads:

  • Lux Toilet Soap ad with large photo of Pauline Frederick "I'm Over 40!" - black & white
  • Clara Lu 'n Em for Super Suds
  • Lucky Strikes ad with Virginia Cross - color