1930/09 -- Cover design by John E. Sheridan.

Complete contents from the contents page is as follows:
ARTICLES:

  • "When Do We Come Out of It?" by Dr. Julius Klein and illustrated by C.H. Sykes
  • "Which College--If Any?" by M.K. Wisehart and illustrated by Joseph Simont
  • "Filling Empty Arms" by Neil M. Clark with decoration by Mochi
  • "The World's Best Loser" by Will Rogers with painting by W.N. Wilson and drawing by Robert Fawcett
  • "The Sea Devil Tells the Rest of the Story" by Lowell Thomas and illustrated by Gustav Tenggren
  • The High Cost of Whiffing" is a golf article by Fitzhugh Green and illustrated by Frank A. Mutz
  • "They Do Remember!" is an article about animal memories by Archibald Rutledge and illustrated by Charles Livingston Bull
  • "Settled Out of Court" by A. de Ford Pitney and illustrated by John E. Sheridan
  • "Too Much Dictation" by Mildred Harrington and illustrated by Charles R. Chickering
  • "The Books of Ralph L. Polk Have Thousands of Characters" by William S. Dutton with cartoons by F.G. Cooper and portrait by B.J. Rosenmeyer
  • "Hunters Who Search the World for New Plants" by Herbert W. Waring and illustrated by Charles S. Chapman
  • "We All Talk Too Much!" by Channing Pollock and illustrated by Gluyas Williams
  • "Nobody is Interested in Religion" by Bruce Barton with drawing by S.J. Woolf from photograph

    • FICTION:

  • "Through the Window" by Gerald Mygatt and illustrated by Herbert Paus
  • "Four Blocks Apart" -- A Novel -- Part III -- by Arthur Somers Roche and illustrated by Harry L. Timmins
  • "Lochinvar Does It Again!" by Fannie Kilbourne and illustrated by Henry Raleigh
  • "The White Patch" by Melville Davisson Post and illustrated by W.H.D. Koerner
  • "The King's Minion" -- A Novel -- Part VI -- by Rafael Sabatini and illustrated by F.R. Gruger
  • "A Million Apiece!" by Courtney Ryley Cooper and illustrated by Charles R. Chickering

    • SHORT FEATURES:
    Interesting People:

  • Big Ed Walsh -- Article by Franklyn Eugene Doan
  • Mrs. Nettie Hubbard -- Article by Robert E. Flaherty
  • Adam Schmitt -- Article by Dixie Willson
  • The Babe Shows How -- Photographs Posed by Babe Ruth -- This is a huge 4-page article containing a total of 8 photographs of the Babe hitting, fielding, sliding and 3 more small pics of him gripping the ball. 11 paragraphs of text. The 4 pages are full-page with no advertising on them.
  • Index to Our Advertisers
  • Our First Reader by Bruce Barton

    • Notable advertising in this issue is as follows: Metropolitan Life Insurance ad with illustration by James Montgomery Flagg, "Of Course the Boardwalk is Trimmed with soda fountains for the pause that refreshes" Coca-Cola ad with illustration of Atlantic City boardwalk, and a General Tire and Rubber Company ad on the back cover.